New Manufacturing Marketing Guide 2026

Last Updated: June 24, 2026

Manufacturing Subsectors Ranked: 2026 NAICS Data Report

Manufacturing is not one market. A food plant, aerospace supplier, chemical processor, machine shop, PCB assembler, and furniture factory all sit under the same broad NAICS umbrella, but the labor pools, wages, plant counts, sales cycles, and buyer priorities are completely different.

This report ranks the 21 private manufacturing subsectors in the BLS QCEW 2024 annual file. It is built for industrial marketers, sales teams, recruiters, site selectors, economic development teams, consultants, and manufacturers that need a clean view of where the work, payroll, and establishments actually sit.

12,733,349

private manufacturing jobs across the 21 NAICS subsectors in the BLS file

397,196

private manufacturing establishments in the same BLS dataset

$1088.2B

total annual wages paid by private manufacturing employers

168

ranked data points, with each table row linked to the source file

What Counts as a Manufacturing Subsector?

The North American Industry Classification System splits manufacturing into detailed categories. The broad manufacturing sector is NAICS 31-33. Under that umbrella, BLS reports national QCEW data for 21 three-digit subsectors, including food manufacturing, transportation equipment, fabricated metals, machinery, chemicals, plastics and rubber products, electronics, and other industries.

The reason this matters is simple. A manufacturer selling automation to food plants has a different account universe than a shop selling tight-tolerance machined parts to transportation equipment OEMs. The BLS QCEW national area file shows that 1,770,605 people worked in transportation equipment manufacturing, while 1,766,665 worked in food manufacturing. Those two subsectors are nearly tied by employment, but their average annual pay, establishment counts, and buyer needs are very different.

This page uses annual average employment, establishments, total annual wages, average weekly wage, average annual pay, one-year employment change, one-year employment percent change, and one-year pay percent change. That gives you both scale and direction. A large subsector with flat employment may still be a great target. A smaller subsector with high pay may point to more capital intensity, engineering complexity, and higher-value sales conversations.

Manufacturing Subsectors Ranked by Employment

The table below ranks each three-digit manufacturing NAICS subsector by annual average employment. Every row is sourced to the same BLS QCEW 2024 annual national file. Payroll is total annual wages. Average pay is average annual pay per covered worker.

Rank NAICS Subsector Jobs Establishments Payroll Avg. Annual Pay Job Change Job % Change Source
1 336 Transportation equipment manufacturing 1,770,605 18,712 $165.1B $93,251 +1,685 +0.1% BLS QCEW
2 311 Food manufacturing 1,766,665 42,010 $108.5B $61,428 +32,480 +1.9% BLS QCEW
3 332 Fabricated metal product manufacturing 1,437,729 60,906 $105.3B $73,208 -2,627 -0.2% BLS QCEW
4 333 Machinery manufacturing 1,106,882 34,323 $97.2B $87,809 -18,282 -1.6% BLS QCEW
5 334 Computer and electronic product manufacturing 1,019,785 25,968 $156.4B $153,352 -73,805 -6.7% BLS QCEW
6 325 Chemical manufacturing 893,669 25,257 $105.6B $118,180 -1,180 -0.1% BLS QCEW
7 326 Plastics and rubber products manufacturing 719,721 14,375 $49.9B $69,334 -14,189 -1.9% BLS QCEW
8 339 Miscellaneous manufacturing 613,220 37,346 $50.4B $82,247 -9,640 -1.5% BLS QCEW
9 335 Electrical equipment and appliance manufacturing 420,092 10,596 $36.0B $85,744 +6,605 +1.6% BLS QCEW
10 327 Nonmetallic mineral product manufacturing 416,207 17,600 $31.4B $75,523 -1,065 -0.3% BLS QCEW
11 321 Wood product manufacturing 412,134 16,100 $25.7B $62,413 -6,696 -1.6% BLS QCEW
12 331 Primary metal manufacturing 368,726 6,026 $32.9B $89,258 -3,359 -0.9% BLS QCEW
13 323 Printing and related support activities 355,998 27,800 $21.8B $61,124 -13,824 -3.7% BLS QCEW
14 322 Paper manufacturing 354,234 5,677 $28.9B $81,669 -3,712 -1.0% BLS QCEW
15 337 Furniture and related product manufacturing 343,843 18,162 $20.4B $59,317 -12,756 -3.6% BLS QCEW
16 312 Beverage and tobacco product manufacturing 334,155 16,882 $20.4B $61,139 -1,555 -0.5% BLS QCEW
17 324 Petroleum and coal products manufacturing 110,253 2,589 $15.6B $141,329 +2,692 +2.5% BLS QCEW
18 314 Textile product mills 96,972 6,268 $5.3B $54,390 -3,201 -3.2% BLS QCEW
19 313 Textile mills 84,911 2,706 $5.1B $59,682 -5,244 -5.8% BLS QCEW
20 315 Apparel manufacturing 82,256 6,340 $4.8B $57,949 -6,057 -6.9% BLS QCEW
21 316 Leather and allied product manufacturing 25,292 1,553 $1.5B $59,154 -983 -3.7% BLS QCEW

Largest Manufacturing Subsectors by Employment

The largest subsectors are not surprising, but the order matters. Transportation equipment and food manufacturing sit at the top, followed by fabricated metal products, machinery, computer and electronic products, and chemicals. Together, those six categories account for a large share of the manufacturing sales universe.

Top 5 by employment

  1. Transportation equipment manufacturing, 1,770,605 jobs, 18,712 establishments, and $93,251 average annual pay
  2. Food manufacturing, 1,766,665 jobs, 42,010 establishments, and $61,428 average annual pay
  3. Fabricated metal product manufacturing, 1,437,729 jobs, 60,906 establishments, and $73,208 average annual pay
  4. Machinery manufacturing, 1,106,882 jobs, 34,323 establishments, and $87,809 average annual pay
  5. Computer and electronic product manufacturing, 1,019,785 jobs, 25,968 establishments, and $153,352 average annual pay

For sales planning, employment size is a rough proxy for operating scale. Large labor-intensive subsectors often need recruiting help, safety training, maintenance support, material handling, ERP, scheduling systems, quality programs, and local service partners. But employment alone can mislead you. Computer and electronic product manufacturing has fewer workers than food manufacturing, yet it paid $156.4B in annual wages because average pay was far higher.

The National Association of Manufacturers publishes high-level manufacturing facts for employment, earnings, establishments, output, exports, and value added. That is useful for board decks and broad economic context. This page is narrower. It helps you decide which manufacturing subsector deserves a separate message, landing page, account list, keyword group, or territory plan.

Highest-Paying Manufacturing Subsectors

Average annual pay is not the same as profitability, but it is a useful signal. Higher-pay subsectors usually have more engineers, technicians, regulated processes, capital equipment, R&D, automation, quality systems, or specialized supplier requirements. That often changes how they buy.

RankSubsectorAvg. Annual PayAvg. Weekly WagePay GrowthSource
1 Computer and electronic product manufacturing $153,352 $2,949 +0.5% BLS QCEW
2 Petroleum and coal products manufacturing $141,329 $2,718 +2.6% BLS QCEW
3 Chemical manufacturing $118,180 $2,273 +4.8% BLS QCEW
4 Transportation equipment manufacturing $93,251 $1,793 +5.3% BLS QCEW
5 Primary metal manufacturing $89,258 $1,716 +3.6% BLS QCEW

Petroleum and coal products, computer and electronic products, chemical manufacturing, transportation equipment, and primary metals all sit near the top by pay. That does not mean every buyer in those sectors has money to burn. It means the work tends to be more capital-intensive, technical, regulated, or dependent on specialized labor. Your content should reflect that. A generic shop-floor pitch will miss the mark.

Subsectors With the Most Manufacturing Establishments

Establishment count is a better signal for market coverage than employment when you sell to lots of individual plants, shops, or local operators. Fabricated metals has the largest establishment base in the table, which is one reason metal fabrication, CNC machining, welding, finishing, tooling, and related services are so competitive in search.

Top 5 by establishment count

  1. Fabricated metal product manufacturing, 60,906 establishments and 1,437,729 jobs
  2. Food manufacturing, 42,010 establishments and 1,766,665 jobs
  3. Miscellaneous manufacturing, 37,346 establishments and 613,220 jobs
  4. Machinery manufacturing, 34,323 establishments and 1,106,882 jobs
  5. Printing and related support activities, 27,800 establishments and 355,998 jobs

A subsector with many establishments often supports more local SEO, directories, regional sales reps, trade show outreach, and account-based prospecting. A subsector with fewer establishments but high payroll may support fewer, larger, longer sales cycles. Petroleum and coal products is the clearest example in this dataset, with 2,589 establishments but $141,329 average annual pay.

Subsectors That Added Jobs

Most manufacturing subsectors lost jobs in this annual snapshot, but a few added employment. Positive job change does not always mean strong demand, and negative job change does not always mean weak demand. Automation, retirements, plant mix, productivity, reshoring, supply chain shifts, and one-time facility changes can all affect headcount.

RankSubsectorJob ChangeJob % ChangeJobsSource
1 Petroleum and coal products manufacturing +2,692 +2.5% 110,253 BLS QCEW
2 Food manufacturing +32,480 +1.9% 1,766,665 BLS QCEW
3 Electrical equipment and appliance manufacturing +6,605 +1.6% 420,092 BLS QCEW
4 Transportation equipment manufacturing +1,685 +0.1% 1,770,605 BLS QCEW
5 Chemical manufacturing -1,180 -0.1% 893,669 BLS QCEW

Food manufacturing added the most jobs in absolute terms in this dataset. Electrical equipment and appliance manufacturing had the strongest percentage growth among larger subsectors. Petroleum and coal products also added employment, even though it remains a relatively small employment category compared with transportation equipment, food, fabricated metals, or machinery.

How to Use This Manufacturing Subsector Data

If you're building a content strategy, use this table to avoid treating manufacturing as a single buyer persona. Food manufacturers care about sanitation, throughput, shelf life, changeovers, labor availability, energy costs, packaging, and audits. Transportation equipment manufacturers care about supplier quality, delivery performance, traceability, tooling capacity, and program timing. Chemical manufacturers care about process safety, compliance, materials handling, reliability, and specialized equipment.

If you're planning outbound sales, start with the establishment column. A market with tens of thousands of establishments can support a wider prospecting motion and more localized segmentation. If you're selling higher-ticket consulting, software, automation, or capital equipment, pair establishment count with annual pay and payroll. High payroll sectors often have more technical roles and larger operational stakes, but they may also have longer buying committees.

If you're comparing markets for recruiting or site selection, do not stop at national subsector size. Pair this page with state and metro data. BLS explains location quotients as a way to compare local industry concentration against the national average. A national subsector can be huge but scattered, while another may cluster heavily in a few states, metros, or supplier corridors.

For financial and output context, pair QCEW labor data with Census Annual Survey of Manufactures, BEA GDP by industry, and the Federal Reserve's G.17 industrial production release. QCEW tells you where covered employment and payroll sit. Census, BEA, and the Fed help explain shipments, value added, output, capital intensity, and production cycles.

Methodology

This report uses the BLS QCEW 2024 annual national area file. We filtered to private ownership, national area US000, annual quarter A, and three-digit NAICS manufacturing subsectors under NAICS 31-33. We ranked rows by annual average employment and preserved BLS values for establishments, annual average employment, total annual wages, average weekly wage, average annual pay, one-year employment change, one-year employment percent change, and one-year average annual pay percent change.

QCEW is based on unemployment insurance records, so it covers wage and salary employment subject to those programs. It does not count every self-employed owner, unpaid family worker, or contractor arrangement. It is also an annual establishment dataset, not a monthly payroll survey. Use BLS downloadable files if you want to rebuild the calculations, compare years, or pull state and county records.

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Cite This Page

Manufacturing Lead Generation. "Manufacturing Subsectors Ranked: 2026 NAICS Data Report." manufacturingleadgeneration.com, June 24, 2026. https://manufacturingleadgeneration.com/manufacturing-subsectors-ranked/

When citing a specific employment, wage, payroll, or establishment number, cite the BLS QCEW source linked in the table row.

Sources

  • Bureau of Labor Statistics. QCEW 2024 annual national area file, private manufacturing subsectors. data.bls.gov
  • Bureau of Labor Statistics. QCEW downloadable data files. bls.gov
  • Bureau of Labor Statistics. Location quotient explanation. bls.gov
  • U.S. Census Bureau. Annual Survey of Manufactures program page. census.gov
  • Bureau of Economic Analysis. GDP by industry. bea.gov
  • Federal Reserve. Industrial Production and Capacity Utilization, G.17. federalreserve.gov
  • National Association of Manufacturers. Manufacturing data and industry facts. nam.org