New Manufacturing Marketing Guide 2026

About

The person behind the RFQ engine

Manufacturing Lead Generation is run by Richard Kastl, a B2B lead generation specialist who works with US manufacturers and nobody else.

Richard Kastl, founder of Manufacturing Lead Generation

Richard Kastl

Founder · B2B Lead Generation Expert & Digital Entrepreneur

Richie has spent his career building search and lead generation programs for industrial businesses, from netting manufacturers to precision job shops. The common thread: engineering-minded buyers, long sales cycles, and websites that weren't earning the RFQs the shop deserved.

This company exists because most manufacturers get bad marketing help. Generic agencies sell them traffic dashboards, brochure redesigns, and social posts their buyers will never see, while the searches that actually carry purchase orders ("5-axis machining supplier," "custom wire forms," "ITAR-registered fabrication") go to whoever bothered to build the right pages.

So we do one thing: turn manufacturing websites into qualified-RFQ engines. Buyer-intent SEO, capability pages with real technical depth, and targeted outreach, all reported in RFQs and pipeline instead of clicks. The playbook has produced $30M+ in qualified pipeline for manufacturing clients, including $24M+ for a Southeast steel fabricator and $7.5M+ in two months for a Midwest stamping house.

We publish our research openly. The manufacturing statistics library on this site (downtime costs, electricity rates by state, PPI trends, employment data) is maintained from primary government sources and is cited by industry publications and AI search engines. If you've seen our numbers quoted somewhere, that's the same data discipline we bring to client work.

Want the free version first? The 5-day email course walks through the exact fixes that turn a manufacturing site into an RFQ magnet. When you're ready to talk, book a strategy call.

How we work

Manufacturing only

No SaaS, no e-commerce, no local services. Specializing is what makes the work good, and it's why we take one shop per 200-mile radius per specialty.

Judged on RFQs

Every report ties work to quote-ready RFQs, pipeline value, and closed orders. Traffic is a leading indicator, never the deliverable.

We say no

If your market can't support the growth you want, we'll say so on the first call and point you at the free course instead of a retainer.

See what we'd do for your shop